About Us

Epilepsy awareness 365 days a year

Purple (lavender) is the international color representing epilepsy awareness and we want everyone across the world to know. Inspired by Purple Day® – March 26, the international day for epilepsy awareness, we created Purple Day Every Day to help make purple and epilepsy awareness important every day of the year.

Launched by The Anita Kaufmann Foundation, Purple Day Every Day connects people just like you with epilepsy awareness initiatives and events year-round. Check out our Events page to find the events nearest you and sign up to become a Purple Day Ambassador in your community.

Our Values

Mission Statement
To make a kinder world for people with epilepsy and brain trauma through seizure first aid training, education and advocacy.

Vision Statement
Empower people with epilepsy, seizures and traumatic brain injury by eliminating stigma and discrimination.

PURPLE DAY®…

Founded in 2008 by then nine-year-old Cassidy Megan of Nova Scotia, Canada, Purple Day® is a grassroots effort dedicated to increasing awareness about epilepsy worldwide. On March 26, people from around the globe are asked to wear purple and spread the word about epilepsy. Motivated by her own struggles with epilepsy, Cassidy started Purple Day® to get people talking about the condition in an effort to dispel myths and inform those with seizures that they are not alone. “My message to you for Purple Day is to be proud and be strong. Epilepsy is a part of you but it doesn’t define you. Everybody has a voice, continue to use yours to speak out and spread awareness for epilepsy. Don’t fear it, own it and tell your story. Together we are erasing the stigma of epilepsy.” In 2009, The Anita Kaufmann Foundation (AKF) and Epilepsy Association of Maritimes (EAM) joined forces to launch Purple Day® internationally. As global sponsors, both organizations are committed to partnering with individuals and organizations worldwide. The combined efforts of AKF and EAM have led to the involvement of many organizations, schools, businesses, politicians and celebrities around the world.  Please join us in wearing purple on March 26 to support epilepsy awareness worldwide.

Purple Day Proclamations pour in from around the US and Canada.  Inviting your representatives to support epilepsy awareness by declaring Purple Day® a national, state, town or city day of epilepsy awareness will go a long way in making sure your community is aware.  And. we can help… Contact us for help with reaching your government officials and drafting a sample Purple Day® Proclamation for their review.

People affected by epilepsy will change the face of epilepsy

Anita Kaufmann understood that it is people affected by epilepsy who will be the ones to create a kinder world for persons with epilepsy. And this change has to happen every single day!

View Purple Day Events  Apply to Become an Ambassador

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