Why Purple Day®?

Epilepsy awareness 365 days a year

Purple (lavender) is the international color representing epilepsy awareness and we want everyone across the world to know. Inspired by Purple Day® – March 26, the international day for epilepsy awareness, we created Purple Day Every Day to help make purple and epilepsy awareness important every day of the year.

Launched by The Anita Kaufmann Foundation, Purple Day Every Day connects people just like you with epilepsy awareness initiatives and events year-round. Check out our Events page to find the events nearest you and sign up to become a Purple Day Ambassador in your community.

Our Values

Mission Statement
To make a kinder world for people with epilepsy and brain trauma through seizure first aid training, education and advocacy.

Vision Statement
Empower people with epilepsy, seizures and traumatic brain injury by eliminating stigma and discrimination.

About Purple Day®

Started in 2008 by then nine-year-old Cassidy Megan of Nova Scotia, Canada, Purple Day® is a grassroots campaign dedicated to increasing awareness of epilepsy worldwide. On March 26th, people from around the globe are asked to wear purple and spread the word about epilepsy.

Diagnosed at age 7, Cassidy was motivated by her own struggles to create an international day for epilepsy awareness. Her goal is to get people talking about the condition in an effort to dispel myths and inform those with seizures that they are not alone.

Learn More About Purple Day ®


People affected by epilepsy will change the face of epilepsy

Anita Kaufmann understood that it is people affected by epilepsy who will be the ones to create a kinder world for persons with epilepsy. And this change has to happen every single day!

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