Why Purple?

Epilepsy awareness 365 days a year

Purple (lavender) is the international color representing epilepsy awareness and we want everyone across the world to know. Inspired by Purple Day® – March 26, the international day for epilepsy awareness, we created Purple Day Every Day to help make purple an important color every day of the year.

Launched by The Anita Kaufmann Foundation, Purple Day Every Day connects people just like you with epilepsy awareness initiatives and events year-round. Check out our Events page to find the events nearest you and sign up to become a Purple Day Ambassador in your community.

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About Purple Day®

Started in 2008 by nine-year-old Cassidy Megan of Nova Scotia, Canada, Purple Day® is a grassroots campaign dedicated to increasing awareness of epilepsy worldwide. On March 26th, people from around the globe are asked to wear purple and spread the word about epilepsy.

Diagnosed at age 7, Cassidy was motivated by her own struggles to create an international day for epilepsy awareness. Her goal is to get people talking about the condition in an effort to dispel myths and inform those with seizures that they are not alone.

Learn More About Purple Day ®

People affected by epilepsy will change the face of epilepsy

Both Anita Kaufmann and Cassidy Megan have one very special belief in common. Anita believed and Cassidy understands that it is people affected by epilepsy who will be the ones to create a kinder world for persons with epilepsy. And this change has to happen every single day!

With Cassidy’s help, we’ve created a community of purple events and activities to promote epilepsy awareness year round.

View Purple Day Events  Apply to Become an Ambassador

'Purple' dance for Epilepsy Awareness, Hong Kong - YouTube


Published on Apr 29, 2014

Students from Future Stars Dance Academy perform on the streets of SoHo Hong Kong to raise epilepsy awareness.

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